Songs for the lovers
The world’s favourite brand of ‘protection’ wanted a passion platform that would help them connect more with their youth market. We quickly arrived at music as perhaps the only thing young people care about more than sex - and Intimate Sessions was born.
Client: Durex Project: Intimate Sessions Year: 2013
Big names. Small venues.
Intimate Sessions was a simple idea, but a strong one: a series of gigs in which big-name artists would play in small, exclusive venues. The Durex twist? The intimacy of the performances, and the fact that tickets would be given away in pairs to couples - helping our young audience get closer to the music, and to each other.
On the way up
We picked the artists carefully - they needed to be new enough to the scene to fit with the intimate locations (and limited budget) but big enough to draw interest from our target audience. Fittingly, boy-girl duo AlunaGeorge kicked things off, followed by Wretch 32, Little Comets, and Tribes - with each gig promoted heavily through partnerships with established music media like the NME, and influencers such as The London Lipgloss.
By: KingJordan Role: Creative | Copywriting | Art Direction | Design Agency: TMW