Telling the planet about an out-of-this world competition

As far as client ambition goes, Lynx's wish to send a person to space was - quite literally - up there. Our digital activity built on the ATL idea that 'nothing beats an astronaut', and centred on six short comedic films depicting the things anyone who's been to space no longer needs to worry about.

Client: Lynx               Project: Apollo               Year: 2013

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We also created a Facebook app designed to help our budding Buzzs garner the support they needed to send them skywards. 'Vote Boosters' allowed contestants to create personalised campaign posters, and scribed pleading Facebook statuses - so they didn't have to.

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Credits

By: KingJordan               Role: Creative | Copywriting | Art Direction | Scriptwriting | Directing | Design               Agency: TMW

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