Turning Carl into Casanova

Lads’ holidays - however they’re disguised by the guys going on them, they almost always centre around one thing: getting the girl. Fertile land for Lynx, then.

Client: Lynx               Project: Get Le Girl               Year: 2013

The language of love

We convinced the client that the way forward was a mobile app - something the laddish lotharios could download pre-holiday, then refer to every time they found themselves a-wooing. ‘Get Le Girl’ gamified the chat-up process with league tables, forfeits, and even a ‘safe mode’ that could be switched off for any players who were feeling particularly daring.

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Credits

By: KingJordan               Role: Creative | Copywriting | Art Direction | Design               Agency: TMW

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