Turning Carl into Casanova
Lads’ holidays - however they’re disguised by the guys going on them, they almost always centre around one thing: getting the girl. Fertile land for Lynx, then.
Client: Lynx Project: Get Le Girl Year: 2013
The language of love
We convinced the client that the way forward was a mobile app - something the laddish lotharios could download pre-holiday, then refer to every time they found themselves a-wooing. ‘Get Le Girl’ gamified the chat-up process with league tables, forfeits, and even a ‘safe mode’ that could be switched off for any players who were feeling particularly daring.
By: KingJordan Role: Creative | Copywriting | Art Direction | Design Agency: TMW