Sounds like a bad idea...

The Prince's Trust's Enterprise programme is an incredible initiative that gives ambitious young people the funding and advice they need to make their businesses succeed. But the Trust was struggling for applicants - so we gave our young audience the confidence to apply by showing them some comically bad business ideas that they’d have no trouble surpassing.

Client: The Prince's Trust               Project: My Big Idea               Year: 2014

The worse the better

To support the three videos, we created a series of social image posts of further terrible business ideas - which worryingly came to us all-too-easily. And the second phase of the campaign even saw one of the bad business get its own outdoor advertising space.

Enter the entrepreneurs

Despite the work being created on a shoestring, with very little media support, it successfully caught the imagination of our young target audience. Overall, the campaign increased applicants to the Enterprise programme by 69%, had a reach of 11.9 million on Twitter, and led to huge surges in the charity's Facebook and YouTube fanbases. Our creative also got some love from within the industry too. Job done.

Credits

By: King              Role: Creative | Copywriting | Scriptwriting | Directing               Agency: Nonsense

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